For many Twitch streamers, becoming a Twitch Partner is a major goal, and for good reason.
Being a Twitch Partner comes with a lot of benefits that are not available to regular streamers, and it also shows other streamers and companies that you have what it takes to grow a streaming channel and create content that people enjoy.
However, becoming a Twitch Partner is no easy task, and Twitch has specific requirements that you must meet before you can even apply.
What are the Twitch Partner requirements?
To become a Twitch Partner, you need to meet certain requirements, including:
- An average of 75 concurrent viewers in the past 30 days (views from raids, embeds, and suggestions don’t count).
- At least 25 hours of streaming within the last 30 days.
- At least 12 different streaming days within the last 30 days.
In addition, to apply for Twitch Partnership, you must first become a Twitch Affiliate.
What does Twitch Partner actually give you?
When you get accepted as a Twitch partner, it obviously gives you some extra features that you wouldn’t have if you were just a Twitch affiliate.
It’s important to note that there’s not actually a better revenue split with Twitch when comparing affiliate and partner.
It’s still the same 50/50 split that you would get if you were an affiliate.
There is however more access to tools that could help you in earning more money by offering a better experience for your subscribers.
These include:
- Up to 60 custom emotes
- Custom chat badges
- Custom bit badges, bit reward emotes and cheermotes
- Extended VOD storage – up to 60 days rather than the standard 7 days.
- Reruns and Premieres allowing you to rebroadcast past content and show off new videos.
- Subscriber only streams
- Priority Twitch support
- Partner only opportunities via Twitch
- Guaranteed video transcodes which will allow you to have adjustable quality options for your stream.
Now it’s easy to see that some of these can definitely increase the amount you could earn via twitch, but if you’re joining Twitch partner in the hopes of getting a higher revenue split, then unfortunately those days are gone as of 2022, when they removed the 70/30 split that many partners were getting.
How to go from Affiliate to Partner
Refining your content
One of the best things you can do to grow as a Twitch streamer and one day become a partner is to really double down on the content that works for you.
This means figuring out what kind of streamer you are and what sets you apart from others.
You should also identify the kind of streaming content you enjoy creating.
Take time to watch parts of your previous stream VODs and make a note of things you can improve upon.
Once you’ve dialled in your content, make sure all the rough parts of your stream are ironed out.
You should also be digging deep into your stream analytics, to find out what your best time to stream is that gets you the most engagement on your streams.
Upgrade your setup
When did you last invest in your streaming gear?
If you’re still using the same equipment that you had when you first started then perhaps there’s aspects of your setup that you can improve on.
One of the biggest and best upgrades you can make is to your audio. If you’re still using a headset microphone, then why not consider investing in a USB or XLR microphone?
We’ve put together a handy list of the best choices when it comes to choosing a microphone upgrade.
Leverage Other Platforms
Posting content on other platforms like TikTok, YouTube, Instagram, and Twitter can help you grow your following and direct people to your Twitch channel.
The discoverability on Twitch isn’t the best, so by repurposing your content through other social networks, you’re going to expose your content to much more people who will in turn potentially come and join your channel over on Twitch.
Edit your Twitch clips into great “short” video material using something like Streamladder and post them on these platforms.
Make sure that your Twitch channel link is in your profile on these platforms.
Build a Dedicated Community
To become a Twitch partner, you need viewers, but these viewers aren’t just a number, they’re people.
Most Twitch partners have a tight-knit community around their content.
Start a Discord and engage it, host movie or game nights, and chat with your viewers during your streams.
Streamers who interact with their chat build a community more easily.
Network with other streamers
When it comes to streaming it can be a very solo activity, I mean minus all your viewers, it’s something that you probably do on your own 90% of the time.
That’s why it’s important to network and make some friends who also stream. Not only can you leverage each others communities, you can learn a thing or two from each other.
Help each other to grow and you’ll create an even stronger community than you would if you were just doing it on your own.
Twitch Partner Application Process
Once you’ve met the requirements for Twitch Partnership, you’ll have unlocked the Twitch achievement called “Path to Partner.”
Once this is unlocked, you can apply to become a Twitch Partner. However, the application process is manual, so you’ll need to wait for a Twitch staff member to review your application.
It’s important to note that meeting the requirements does not guarantee acceptance into the program.
Twitch looks at a variety of factors when considering a streamer for partnership, including the quality of their content, their engagement with their community, and their overall growth potential.
If you are not accepted into the program, don’t give up.
Continue to work on your content, engage with your community, and grow your channel.
You can always reapply in the future.
Hopefully this guide has covered most of the questions that you might have about the Twitch Partner program, but if you’ve got any comments, then just get in touch.
